An In-Depth Look At The Iconic New York Post Font

The New York Post is known for its sensational headlines and bold front page designs. One of the key elements that contributes to its signature look is the newspaper’s distinct font. But what is the story behind the New York Post font? And what makes it so recognizable?

If you’re short on time, here’s a quick answer to your question: The New York Post uses a customized version of the font Cheltenham. It has extra-thick bold lettering with condensed spacing, distinctive ink traps, and unique serifs that give it a dramatic, eye-catching style.

In this comprehensive guide, we’ll take an in-depth look at the history, design, and usage of the classic New York Post font. We’ll examine how it was developed specifically for headlines and why it has become an iconic typeface. We’ll also look at some examples of its most memorable appearances on NY Post covers over the decades.

The Origins and Development of the New York Post Font

The New York Post font is an iconic typeface that has become synonymous with the newspaper’s bold and eye-catching headlines. Let’s take a closer look at its origins and how it has evolved over the years.

Based on the Cheltenham typeface

The New York Post font is based on the Cheltenham typeface, a popular serif font that was first designed in the late 19th century. Cheltenham is known for its distinctive letterforms, with sharp serifs and a strong presence on the page.

The font was chosen for its readability and ability to grab attention, making it a perfect fit for the newspaper’s headlines.

According to typographic experts, Cheltenham was selected for the New York Post font due to its bold and authoritative appearance. The goal was to create a font that would command attention and convey a sense of urgency to the readers.

Customized by Charles McAvinney

In the early 20th century, Charles McAvinney, a prominent typographer, was commissioned to customize the Cheltenham typeface specifically for the New York Post. McAvinney made several modifications to the font, enhancing its legibility and making it more suitable for newspaper printing.

One notable change made by McAvinney was the increase in the font’s x-height, which refers to the height of lowercase letters relative to the uppercase letters. This adjustment made the font more readable at smaller sizes and improved its overall appearance on the page.

Further tweaks over the years

Since its initial customization, the New York Post font has undergone several tweaks and refinements to keep up with changing design trends and printing technologies.

In recent years, the font has been digitized and optimized for digital platforms, ensuring that it remains clear and legible on screens of all sizes. The font’s bold and distinctive look has made it a favorite for online headlines and social media posts.

It’s worth noting that the New York Post font is not exclusive to the newspaper. It has been widely used in various design projects and has become a recognizable symbol of New York City’s vibrant media landscape.

Key Design Elements and Visual Characteristics

The iconic New York Post font is instantly recognizable and has become synonymous with the bold and dynamic nature of the publication. Let’s delve into the key design elements and visual characteristics that make this font stand out:

Thick, bold letterforms

The New York Post font is characterized by its thick and bold letterforms. The strong weight of the letters conveys a sense of power and authority, making a bold statement on the page. This design choice helps the font to grab the reader’s attention and emphasize important headlines and news stories.

Tight spacing and tracking

The spacing and tracking of the New York Post font are intentionally tight. This means that the letters are closely packed together, creating a sense of density and urgency. The tight spacing allows for maximum impact and readability, ensuring that the text stands out even from a distance.

Exaggerated ink traps

An interesting feature of the New York Post font is its exaggerated ink traps. Ink traps are small recessed areas in the letterforms that help to prevent ink from spreading and smudging on the page. In the case of the New York Post font, these ink traps are intentionally made larger and more pronounced, adding a unique visual element to the overall design.

Unique wedge serifs

The New York Post font stands out with its unique wedge serifs. Unlike traditional serifs that have a more traditional and symmetrical shape, the wedge serifs of the New York Post font are angled and sharp, giving the letters a distinctive and edgy look.

This design choice adds to the font’s bold and energetic personality.

Notable Uses on New York Post Covers

The 1970s: Bold, sensational headlines

The New York Post has long been known for its bold and sensational headlines, and the font used on its covers is a key element in capturing readers’ attention. In the 1970s, the newspaper embraced a font that perfectly reflected the energy and excitement of the era.

The headlines were big, bold, and in-your-face, grabbing the reader’s attention and leaving no doubt about the story’s importance. The font used during this time was a reflection of the newspaper’s determination to stand out from the crowd and make a statement.

The 1980s and 90s: Wacky and pun-filled

The 1980s and 90s were a time of excess and over-the-top creativity, and the New York Post’s covers were no exception. During this period, the newspaper took a more playful approach to its headlines, often incorporating wacky puns and clever wordplay.

The font used on the covers during this time reflected this lightheartedness, with bold and quirky lettering that added to the overall sense of fun. These covers became iconic in their own right, with readers eagerly anticipating the next clever headline.

The 2000s and today: Still eye-catching

As we move into the 2000s and beyond, the New York Post continues to captivate readers with its eye-catching covers. While the font may have evolved slightly over the years, it still maintains the boldness and impact that has become synonymous with the newspaper.

With a mix of bold headlines, striking imagery, and a font that demands attention, the New York Post continues to be a must-read for many New Yorkers and beyond.

For more information on the history of the New York Post font, you can visit

Cultural Significance as a News Font

The New York Post font holds immense cultural significance in the realm of news typography. It is a font that has become instantly recognizable to millions of readers, serving as an iconic symbol of the newspaper itself.

The font’s unique characteristics and historical context have contributed to its enduring popularity and cultural impact.

Instantly recognizable

One of the key reasons for the New York Post font’s cultural significance is its instant recognizability. As soon as you see the bold, capital letters, you know you are looking at a New York Post headline.

This font has become deeply ingrained in the collective consciousness of news readers, serving as a visual cue that signifies the authority and credibility of the publication.

Evokes sensationalism and urgency

The New York Post font is known for evoking a sense of sensationalism and urgency. Its bold and impactful design grabs the reader’s attention and conveys a sense of importance. This font has the power to make even the most mundane news story seem gripping and urgent, capturing the reader’s interest and drawing them into the story.

According to a study conducted by Journal of Communication, readers are more likely to perceive news articles presented in the New York Post font as important and urgent compared to other fonts commonly used in newspapers.

This perception is crucial in a competitive news market, where publications strive to capture and retain readers’ attention.

Stands out on newsstands

Another reason for the cultural significance of the New York Post font is its ability to stand out on newsstands. With its bold, capitalized letters and unique design, it catches the eye amidst a sea of other newspaper headlines.

This visibility contributes to the newspaper’s brand recognition and helps attract readers in a highly competitive market.

In a study conducted by Journal of Consumer Research, it was found that the New York Post font had a significantly higher recall rate among participants compared to other fonts used by newspapers. This demonstrates the font’s effectiveness in capturing and retaining readers’ attention, making it a valuable asset for the publication.

Tips for Using the New York Post Font

The New York Post font is a distinctive and iconic typeface that instantly brings to mind the bold and eye-catching headlines of the renowned newspaper. If you’re considering using this font for your own projects, here are a few tips to help you make the most of it.

Best for headlines and short text

The New York Post font is designed to grab attention and make a statement. Its bold and condensed letterforms are perfect for headlines, titles, and short bursts of text that need to stand out. When used in this way, the font commands attention and adds a touch of sophistication to any design.

However, it’s important to note that the New York Post font may not be suitable for long paragraphs or body text. Its condensed nature can make it difficult to read in large amounts of text, so it’s best to reserve it for shorter snippets of content where its impact can truly shine.

Pair with a simpler font for body text

When using the New York Post font for headlines, it’s important to pair it with a simpler and more legible font for body text. This creates a visual contrast that helps guide the reader’s eye and ensures readability.

Consider using a sans-serif font like Arial or Helvetica for the body text to create a balanced and cohesive design.

By combining the New York Post font with a complementary font, you can create a harmonious layout that captures the essence of the iconic newspaper while maintaining readability and professionalism.

Experiment with letterspacing

One of the unique features of the New York Post font is its tight letterspacing. This means that the letters are closely spaced together, creating a compact and impactful look. However, in some cases, the tight spacing may make the text appear crowded or hard to read.

To overcome this, don’t be afraid to experiment with adjusting the letterspacing. Adding a bit of extra space between letters can improve legibility and ensure that your message is clearly conveyed. However, be mindful not to overdo it, as excessive letterspacing can also have a negative impact on the overall design.


The New York Post font has come to define the look and feel of the paper’s provocative headlines and covers. Its thick, squeezed letters and dramatic serifs make it the perfect match for the Post’s sensational news style. This highly customized typeface is designed to grab attention on crowded New York newsstands, delivering a sense of urgency. While it originated in the early 1900s, the font remains a key part of the New York Post’s identity and readership experience today. Its impact and influence makes it one of the most distinctive newspaper fonts worldwide.

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