The St. Louis Rams’ Relocation Back To Los Angeles

The story of the NFL’s St. Louis Rams return to Los Angeles after over two decades in St. Louis is an intriguing saga involving changing franchises, new stadium deals, and bidding wars between cities. If you’re short on time, here’s a quick answer to your question: The Rams moved back to their former home in Los Angeles from St. Louis for the 2016 NFL season after owner Stan Kroenke won approval to relocate the team.

In this approximately 3000 word article, we will dive into the history of the Rams franchise, their original move to St. Louis, the eventual desire for Kroenke to return the team to L.A., and how a new stadium and lucrative relocation won out over St. Louis’ efforts to keep the Rams.

The Rams’ History in Los Angeles

The St. Louis Rams’ relocation back to Los Angeles marked a significant moment in the team’s history. However, it is important to acknowledge the franchise’s roots in the City of Angels. Let’s take a closer look at the Rams’ early success and loyal fanbase, as well as their decline and eventual departure.

Early Success and a Loyal Fanbase

When the Rams first moved to Los Angeles in 1946, they quickly established themselves as a powerhouse in the NFL. Led by legendary players like Norm Van Brocklin and Elroy “Crazy Legs” Hirsch, the team achieved great success on the field.

In fact, they won their first NFL Championship in 1951, defeating the Cleveland Browns in a thrilling game.

The Rams’ success on the field translated into a dedicated and passionate fanbase. The Los Angeles Memorial Coliseum, the team’s home stadium, was often packed with enthusiastic supporters. The fans embraced the team, creating a strong sense of community and pride in the Rams.

This era of success and fan loyalty continued throughout the 1950s and 1960s. The Rams consistently fielded competitive teams, making multiple playoff appearances and thrilling their devoted fans. The team became an integral part of the fabric of Los Angeles sports culture.

Decline and Departure

Unfortunately, as the 1970s and 1980s rolled around, the Rams’ fortunes began to decline. The team struggled to maintain their earlier success and failed to make regular playoff appearances. This decline, coupled with a lack of consistent on-field success, led to a decline in fan support.

Furthermore, the Rams faced challenges regarding their home stadium. The Los Angeles Memorial Coliseum, once a revered venue, had become outdated and lacked modern amenities. The team’s ownership sought a new stadium and better financial opportunities, prompting discussions about relocation.

In 1994, the Rams made the decision to move to St. Louis, beginning a new chapter in the franchise’s history. While the team enjoyed success during their time in St. Louis, winning their second Super Bowl in 1999, the fanbase in Los Angeles was left heartbroken.

However, after more than two decades away, the Rams returned to their original home in 2016. This move was met with great excitement and anticipation from both long-time fans and new supporters alike. The team now plays their home games at the state-of-the-art SoFi Stadium, providing fans with a modern and immersive game-day experience.

The Rams’ relocation back to Los Angeles represents a full-circle moment for the franchise. It allows the team to reconnect with its rich history and rekindle the passionate fanbase that once filled the Los Angeles Memorial Coliseum. The future looks bright for the Rams in their beloved city.

The Move to St. Louis

After spending nearly 50 years in Los Angeles, the St. Louis Rams made a bold move to the Midwest in 1995. The decision to relocate the team was met with mixed reactions from fans and the media alike. However, the move to St. Louis provided the Rams with an opportunity to start fresh in a new city.

Starting Fresh in a New City

For the Rams organization, the move to St. Louis was a chance to establish a new identity and build a loyal fan base. The team embraced their new home and quickly became ingrained in the local community.

The city of St. Louis welcomed the Rams with open arms, providing them with a passionate fan base and a dedicated stadium.

One of the challenges the team faced was rebranding themselves to appeal to the St. Louis audience. The Rams underwent a complete visual overhaul, introducing new team colors, logos, and uniforms. This fresh start allowed the team to create a new image and connect with their new fan base.

Additionally, the Rams actively engaged with the community through various outreach programs and charitable initiatives. They understood the importance of building a strong relationship with the city and its residents, which helped solidify their place in St. Louis.

The Push for a New Stadium

As the years went by, the Rams’ success in St. Louis brought forth the need for a modern and state-of-the-art stadium. The Edward Jones Dome, which was originally built in 1995, began to show its age. The team and the city recognized the importance of having a top-notch facility to attract fans and generate revenue.

The push for a new stadium gained momentum in the early 2000s, with discussions and negotiations taking place between the Rams and the city of St. Louis. Both parties recognized the potential economic benefits of a new stadium, including job creation and increased tourism.

However, despite the efforts to secure a new stadium deal, negotiations between the team and the city ultimately fell through. This led to a strained relationship between the Rams organization and the city of St. Louis, as fans were left disappointed and frustrated.

Ultimately, the lack of a suitable stadium played a significant role in the Rams’ decision to relocate back to Los Angeles in 2016. The team sought a new home that could provide them with a modern stadium and a larger market for revenue opportunities.

Today, the Rams are once again thriving in Los Angeles, but their time in St. Louis will always be remembered as a chapter in the team’s history. The move to St. Louis allowed the Rams to start fresh in a new city, but the lack of a new stadium ultimately led to their departure.

Returning to Los Angeles

After more than two decades, the St. Louis Rams are making a triumphant return to the city of angels – Los Angeles. This relocation has been met with excitement and anticipation from both fans and the organization itself.

Let’s take a closer look at the reasons behind the move, the challenges faced, and the preparations being made for the big LA homecoming.

Kroenke’s Relocation Vision

Stan Kroenke, the owner of the St. Louis Rams, had a clear vision for the team’s future. He saw the potential and marketability of returning to Los Angeles, a city with a rich sports history and a massive fan base.

Kroenke believed that the Rams could thrive in LA and establish themselves as a powerhouse in the NFL.

Furthermore, Kroenke saw the opportunity to build a state-of-the-art stadium in Inglewood, a suburb of Los Angeles. This new stadium, known as SoFi Stadium, would not only be the home of the Rams but would also serve as a venue for various other events, including concerts and major sporting events like the Super Bowl.

The Contentious Approval

However, the relocation process was not without its share of controversy. The move had to be approved by the NFL and required votes from at least three-quarters of the league’s 32 team owners. This led to intense negotiations, debates, and even legal battles.

Ultimately, in a historic vote, the owners approved the Rams’ relocation back to Los Angeles. This decision had significant implications not only for the Rams but also for the city of St. Louis, which lost its beloved football team.

It sparked debates about the ethics of team relocations and the role of the NFL in ensuring the stability of franchises in their respective cities.

Preparing for the Big LA Homecoming

Now that the relocation has been finalized, the Rams are busy preparing for their return to Los Angeles. They have been building a strong marketing and PR campaign to reconnect with their fan base in Southern California.

The team has also been actively engaging with the local community, organizing charity events and participating in outreach programs.

Moreover, the Rams have been making strategic moves to strengthen their roster and ensure success on the field. They have acquired top-notch players through trades and the NFL Draft, aiming to build a competitive team that can make a splash in their first season back in LA.

Additionally, the construction of SoFi Stadium is nearing completion. This state-of-the-art venue promises to provide an unparalleled game-day experience for fans, with amenities such as luxurious suites, cutting-edge technology, and a seating capacity of over 70,000.


The Rams’ long-awaited return to Los Angeles after more than two decades away allowed the franchise to reconnect with its former home. While leaving behind loyal fans in St. Louis, the business factors driving Stan Kroenke’s relocation decision exemplify how NFL franchises are increasingly viewing stadium deals, fan bases, and city politics as negotiable circumstances when owners seek out advantageous moves.

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