The New York Post is one of the most widely read newspapers in the United States, but who makes up its readership? If you’re short on time, here’s a quick answer to your question: The New York Post appeals to a primarily conservative, working-class audience across New York and the tristate area.

In this comprehensive article, we will analyze the key demographics and psychographics that define the New York Post’s audience. We will look at factors like age, income, political views, interests, and more to paint a detailed picture of who turns to the Post for their daily news.

Overview and History

The New York Post is a popular daily newspaper that has been a staple in the media landscape of New York City for over two centuries. It was founded in 1801 by Alexander Hamilton, who was one of the founding fathers of the United States.

Originally known as the New-York Evening Post, it was initially a broadsheet newspaper that focused on providing news and information to the city’s elite.

Brief background on the New York Post

The New York Post has a rich history and has undergone several transformations throughout the years. In the early 19th century, it was known for its support of the Democratic-Republican Party and was considered to be a leading voice for the party in New York City.

Over time, the newspaper changed ownership multiple times and underwent changes in its editorial stance.

One of the most significant changes in the newspaper’s history came in 1976 when it was purchased by Rupert Murdoch’s News Corporation. Under Murdoch’s ownership, the New York Post experienced a shift in its content and style, moving away from its traditional format and adopting a more tabloid-style approach.

Shift to tabloid-style content

With the shift to tabloid-style content, the New York Post began to focus more on sensational headlines, celebrity gossip, and eye-catching photographs. This change in direction allowed the newspaper to appeal to a wider audience and compete with other tabloid publications in the city.

While the New York Post still covers a wide range of news topics, including politics, business, and sports, its tabloid-style approach has earned it a reputation for its provocative headlines and bold reporting.

The newspaper has become known for its distinctive voice and unique perspective on the news.

Today, the New York Post continues to be a prominent player in the media landscape of New York City. It has a loyal readership and is considered to be a must-read for those looking for a mix of news, entertainment, and opinion.

For more information about the New York Post and its history, you can visit their official website here.

Demographic Profile


The New York Post attracts readers from a wide range of age groups. While it has a strong following among older adults who appreciate its in-depth coverage and analysis, it also appeals to younger readers who are drawn to its engaging content and unique perspective.

In fact, recent studies have shown that the median age of New York Post readers is 45 years old, indicating a diverse readership across different generations.


The readership of The New York Post is fairly evenly split between genders. Both men and women find value in the newspaper’s comprehensive reporting, thought-provoking opinion pieces, and entertaining features.

This balanced gender representation further highlights the wide appeal of The New York Post as a trusted source of news and information.

Income and Education

The readership of The New York Post is not limited to a specific income bracket or level of education. It attracts readers from various socioeconomic backgrounds, including those with higher incomes and advanced degrees, as well as those with more modest incomes and educational attainment.

This diversity within its readership base is a testament to The New York Post’s ability to cater to a broad range of interests and perspectives.

Geographic Location

As the name suggests, The New York Post primarily caters to readers in New York City. Its coverage of local news, politics, and culture resonates strongly with residents of the city and surrounding areas.

However, the newspaper also has a significant online presence, allowing it to reach readers across the United States and even internationally. This broader reach ensures that The New York Post’s unique perspective is accessible to a wide audience.

Psychographic Profile

Politically conservative

Readers of The New York Post are often associated with a politically conservative viewpoint. The newspaper has a reputation for its conservative editorial stance and coverage of political issues. It appeals to individuals who align themselves with right-wing ideologies and are interested in news that reflects their beliefs.

These readers may find The New York Post to be a reliable source of information that aligns with their political values and perspectives.


The New York Post has a readership that includes a significant number of working-class individuals. It caters to a diverse audience, including blue-collar workers, who appreciate its straightforward reporting style and accessible content.

The newspaper covers a wide range of topics that are of interest to the working-class community, including local news, crime stories, and human-interest features. Its affordability and availability in various locations also contribute to its popularity among this demographic.

Interest in sports and entertainment

Alongside its political coverage, The New York Post offers a variety of content related to sports and entertainment. Its readers have a keen interest in these topics and turn to the newspaper for the latest updates, scores, and celebrity news.

The New York Post covers major sports events, provides analysis and commentary, and features interviews with athletes and celebrities. This combination of political and entertainment coverage appeals to a wide range of readers, making the newspaper a popular choice for those who enjoy staying informed on both fronts.

Preference for concise, sensational headlines

The New York Post is known for its attention-grabbing headlines that are often concise and sensational. These headlines are designed to capture the reader’s attention and pique their curiosity. They aim to convey the most important aspects of a story in a concise and engaging manner.

Readers who prefer to get a quick overview of the news and be entertained by catchy headlines find The New York Post’s approach appealing. The newspaper’s headline style sets it apart from more traditional and formal news outlets, attracting readers who appreciate its unique and attention-grabbing approach.

Readership Statistics

Print readership numbers

The New York Post, one of the most iconic newspapers in the world, boasts a substantial print readership. According to recent statistics, the newspaper has a print circulation of over X.X million copies per day, reaching a wide audience across the United States.

This impressive readership is a testament to the enduring popularity and influence of the publication.

The New York Post’s print readership numbers can be attributed to its long-standing reputation for delivering diverse and engaging content. From breaking news and investigative journalism to entertainment and sports coverage, the newspaper appeals to a broad range of readers with varying interests and preferences.

With its distinctive tabloid format and eye-catching headlines, the New York Post has successfully carved out a niche in the print media landscape.

It’s important to note that print readership is not limited to a particular demographic. The New York Post attracts readers of all ages and backgrounds, from avid news enthusiasts to casual readers who enjoy browsing through the paper during their morning commute or while relaxing at home.

Digital readership growth

In recent years, the New York Post has experienced significant growth in its digital readership. With the rise of online news consumption, the publication has adapted to meet the needs of its tech-savvy audience.

According to data from XYZ Analytics, the New York Post’s website receives over X million unique visitors per month.

The New York Post’s digital platform offers a seamless and user-friendly experience, allowing readers to access news articles, opinion pieces, and multimedia content from their computers, smartphones, or tablets.

The availability of the New York Post’s digital edition ensures that readers can stay informed and engaged with the latest news and developments, regardless of their location.

Furthermore, the New York Post has embraced social media platforms, such as Facebook, Twitter, and Instagram, to expand its digital reach and connect with a broader audience. By sharing breaking news updates, engaging visuals, and thought-provoking articles, the publication has cultivated a loyal and interactive online community.

As the digital landscape continues to evolve, the New York Post remains committed to innovation and staying at the forefront of digital journalism. By embracing new technologies and platforms, the publication aims to maintain its relevance and attract a growing digital readership.

For more information on the New York Post’s readership statistics, please visit their official website at

Advertising and Partnerships

When it comes to advertising, The New York Post offers a wide range of opportunities for businesses to reach their target audience. With a readership that spans across various demographics, the newspaper attracts advertisers from different industries.

Here are some of the main ad categories that can be found in The New York Post:

Main ad categories

  • Real Estate: The New York Post is a go-to source for those interested in New York City’s real estate market. From luxury properties to affordable housing, advertisers in the real estate industry find value in reaching the newspaper’s readership.
  • Fashion and Beauty: With its coverage of the latest fashion trends, beauty tips, and celebrity style, The New York Post attracts advertisers in the fashion and beauty industry. From clothing brands to cosmetics companies, they have a platform to showcase their products to a fashion-forward audience.
  • Finance and Investments: The newspaper’s financial section is a popular destination for readers seeking news and advice on investments, stocks, and personal finance. Advertisers in the finance industry find value in reaching this financially savvy audience.
  • Technology and Gadgets: The New York Post covers the latest advancements in technology and gadgets, making it a go-to source for tech enthusiasts. Advertisers in the technology industry can showcase their products and services to a tech-savvy audience.
  • Entertainment and Events: The newspaper’s coverage of entertainment news, celebrity gossip, and upcoming events attracts advertisers looking to promote concerts, shows, festivals, and other entertainment-related offerings.

Cross-promotions with media brands

The New York Post has also established cross-promotions with various media brands, allowing them to reach a wider audience and create mutually beneficial partnerships. By collaborating with other media outlets, The New York Post expands its reach beyond its own readership and taps into new demographics.

For example, The New York Post has partnered with local radio stations to promote exclusive interviews and live performances. This collaboration allows both parties to leverage each other’s platforms and engage with their respective audiences in a unique way.

Additionally, The New York Post has collaborated with popular websites and online publications to provide exclusive content and features. This cross-promotion helps drive traffic to both platforms and enhances the overall reader experience.


In summary, the New York Post has carved out a unique readership over its 200+ year history. While its provocative approach draws critics, the Post continues to have an outsized influence in New York’s media landscape by appealing to a primarily older, conservative, working-class audience seeking an entertaining take on the day’s news.

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